Brain Awareness Week is a concept developed by the Dana Foundation. Here is the description of their goal for Brain Awareness Week, according to their website:
Brain Awareness Week (BAW) is the global campaign to increase public awareness of the progress and benefits of brain research. Every March, Brain Awareness Week unites the efforts of partner organizations worldwide in a celebration of the brain for people of all ages. Activities are limited only by the organizers’ imaginations and include open days at neuroscience labs; exhibitions about the brain; lectures on brain-related topics; social media campaigns; displays at libraries and community centers; classroom workshops; and more.